Swiss online stores: Online sales double on Black Friday
Thun, December 02, 2021, The Swiss payment service provider Payrexx recorded above-average growth in the online sales of its e-commerce merchants on Black Friday.
In Switzerland, Black Friday is already the biggest shopping event of the year. It always takes place on the Friday after Thanksgiving in the USA and this year fell on November 26. E-commerce retailers also benefit from the strongest sales day of the year.
The Swiss payment service provider Payrexx specializes in the processing of digital payments from small and medium-sized e-commerce merchants and has conducted a data collection of online transactions from Black Friday 2021 and the Friday before. Furthermore, the developments of the transactions on Black Friday compared to the previous year were analyzed.
Online sales twice as high
Compared to Friday of the previous week, online sales processed via the Payrexx payment platform more than doubled on Black Friday. The times with the highest turnover were in the morning. Consumers were particularly eager to buy between 10 a.m. and 12 p.m., as the following charts show.
Temporal evaluation of the transaction volume on 11/19/2021 and 11/26/2021
Online purchases increased by 85 percent
The number of transactions has increased by around 85% and the 10% increase in the average basket size also shows that consumers are willing to spend more money on Black Friday.
Temporal evaluation of the number of transactions on 19.11.2021 and 26.11.2021
Returns compared to last year
Compared to Black Friday 2020, the evaluation of the average transaction volume per retailer showed a decrease of 25%. While the volume last year was CHF 1,346 per retailer, this year it was CHF 1,014.
Adobe Analytics data provides an explanation. According to the data, consumers returned to stores in greater numbers this year, leading to a decline in online commerce.
Data collection
The data shows an evaluation of the transactions processed via the Payrexx platform. The analysis is based on a sample of 550 e-commerce small businesses with a maximum transaction volume of CHF 1 million per year. The measurement includes data from 11/19/2021, 11/26/2021 and 11/27/2020 between 0:00 and 23:59.
This is Payrexx
Payrexx was founded in Thun in 2015 and specializes as a payment institution in the processing of digital payment methods. As a registered payment facilitator of Mastercard and VISA, the Swiss company operates a payment platform developed in-house. Over 40,000 customers across Europe process their payment transactions via the cloud-based platform. These range from regionally strong companies such as BKW, Swiss Youth Hostels and Swissmilk to large corporations such as SBB, Swiss Post, Swisscom and SIXT.
The platform unites over 40 payment providers and more than 200 payment methods and currencies from around the world via a single interface. These include popular payment methods such as Mastercard and VISA as well as TWINT, PostFinance and PayPal.
All Payrexx systems are designed with redundancy, guarantee the highest level of fail-safety and are certified according to the strictest PCI-DSS Level-1 guidelines.
Media contact Payrexx
Sara Dias
Head of Marketing
sara.dias@payrexx.com
