Black Friday 2025: Why sales are falling and how e-commerce Comerciantes can still benefit
Black Friday remains one of the key revenue drivers for Swiss online shops. However, a look at the Payrexx payment data shows: While sales increase significantly compared to the previous week, the total revenue on Black Friday is lower compared to the previous year. What does this mean for e-commerce, and how can these insights be leveraged by the online comerciantes?
Melanie
Frutiger
On Black Friday 2025, sales increased by an average of 94% compared to Friday of the previous week. This shows that the campaign day continues to generate high attention and encourages the willingness to buy. In a year-on-year comparison, however, a decline in total sales on Black Friday can be observed. Compared to the previous year, sales decreased by almost 22%, and less online shopping is done on this day.
A closer look at the figures and the e-commerce trend provides some explanations:
Sales are distributed over the entire Black Week
More and more Comerciante:innen start campaigns days before the official Black Friday. Customers buy in a distributed manner, which causes the sales peak on Friday to fall; however, the week's total sales increased by almost 10% compared to 2024.Discount comparisons and targeted shopping
Black Friday is no longer a new phenomenon. Many buyers expect the promotion, compare prices early, and spread their purchases over the entire Black Week or multiple events (Cyber Monday, Singles Day).More cautious buying behavior
In view of economic uncertainties or higher living costs, customers consider their purchases more consciously and impulse buys fall back slightly.
Learnings for E-commerce Comerciante:innen
Utilizing the entire week: Early offers and a "Black Week" strategy help to distribute sales more evenly.
Targeted customer targeting: Personalized offers, existing customer discounts, or exclusive early bird deals can increase conversion.
Communication across all channels: Share offers via email, social media, and website to keep attention over the entire week.
Conclusion
Even if the daily peak sales in 2025 are slightly lower than in 2024, Black Friday remains a strong sales driver. Those who plan the campaign strategically over the entire week can increase total sales and retain customers in the long term, despite declining peaks.
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Create a free Payrexx account now and start directly with your own shop or payment tool. This way you are perfectly prepared for the next Black Week.
