Purchase on account: Why you should offer this payment method as an Onlinehändler:in
The payment method purchase on account is often the decisive tool to turn hesitant first-time visitors into paying customers. In this article, you will learn why this payment method is so important in Swiss e-commerce and how you can easily offer it in your shop with Payrexx.
Linda
Rajan
As an online Comerciante, it is crucial to decide which payment methods you offer to your buyers. The numbers speak for themselves: According to the E-Commerce Sentiment Indicator 2024 of HWZ, purchase on account at 70% remains one of the most popular payment methods.
That this has also been recognized by Comerciantes is shown by the Online Merchant Survey 2024 of ZHAW: Around 72 percent of Swiss online Comerciantes offer this method. For 34 percent of them, purchasing on account even accounts for a sales share of over 50 percent. Those who do not offer this payment method, forgo potential sales.
Moreover, no other payment method satisfies the need for control and security in online shopping as well as this. First-time visitors to your webshop often want to check your goods and services before they actually pay for them. This gives them the assurance that the ordered product meets their expectations. That's exactly what purchasing on account enables.
Generate more revenue thanks to stronger trust
The trust basis you create by offering purchase on account works in both directions. On one hand, you give your customers the assurance to examine the goods first. On the other hand, you show that you count on their fairness regarding payment. A study by HWZ on the success factors in Swiss e-commerce confirms that this perceived security significantly lowers the purchase threshold, especially for new customers.
Many people are also skeptical about shopping online, especially when they have to provide sensitive data such as their credit card details. Consequently, the purchase process is often abandoned at this point. With purchase on account, you overcome this hurdle: Your customers can conveniently receive the goods or services and usually only need to provide their address for delivery.
Ultimately, purchasing on account also positively impacts the revenue of your online shop. If you offer this payment method, your business appears more reputable, you can significantly reduce purchase abandonments, and increase the completion rate, especially with new customers. Data from the Netcomm Suisse Association regularly show that the absence of preferred payment methods is one of the main reasons for cart abandonment. Satisfied customers are also more likely to return and recommend your shop.
Protect yourself against potential risks
Although the advantages of purchase on account clearly outweigh the disadvantages, this payment method also entails some challenges. It might occur that you ship the goods, but the payment from your customers fails. Such a situation can cause significant difficulties, especially for smaller Comerciantes with limited resources. And the manual effort involved in managing incoming payments, reminders, or collection processes should not be underestimated.
It makes even more sense to pass on the effort and responsibility. Studies by the Lucerne University of Applied Sciences and Arts on accounts receivable management in SMEs emphasize that outsourcing processes to specialized providers not only minimizes the risk of payment defaults but also preserves one's liquidity and significantly reduces administrative burden.
The good news: There are various purchase on account providers that take over the risk of payment defaults and the checking of buyers, the so-called credit check, for you. Below, we look at all these options and explain how you can use them with your Payrexx account.
The following providers can be connected via External provider with Payrexx:
POWERPAY
Mit POWERPAY, entwickelt von der MF Group AG, kannst Du Deinen Kund:innen Kauf auf Rechnung mit Teilzahlungs-Option anbieten. Die Bonitätsprüfung und das Risiko eines Zahlungsausfalls übernimmt dabei POWERPAY. Dieser Anbieter ist ideal für Shops mit Fokus auf den Schweizer Markt, bei denen Kundenzufriedenheit und Sicherheit im Vordergrund stehen.
CembraPay
Schenke Deinen Kund:innen grösstmögliche Flexibilität, indem Du ihnen Kauf auf Rechnung mit oder ohne Teilzahlungsmöglichkeit von CembraPay als Zahlungsmittel anbietest. Eine einzigartige Lösung in der Schweiz – ohne Zinsen oder zusätzliche Gebühren. Für Dich als Händler:in mit garantiertem Ausfallrisiko und Vorfinanzierung. CembraPay verhilft Dir zu einer höheren Conversionrate und steigert Deinen Umsatz.
Ideal Payment
Ideal Payment ist eine gute Lösung für kleine und mittlere Unternehmen, welche Konditionen individuell vereinbaren und Prozesse an ihr Geschäftsmodell anpassen möchten. Mit Ideal Payment erhältst Du eine sichere Rechnungskauf-Lösung ohne hohe Fixkosten oder komplizierte Integrationen. Dieser Anbieter ist für Dich als Händler:in besonders dann interessant, wenn Du mit wenig Aufwand starten und trotzdem professionell auftreten möchtest.
The following provider is available within the Payrexx-developed payment provider Payrexx Pay Plus:
Klarna
Klarna ist perfekt für Händler:innen, welche ihre Produkte international verkaufen. Klarna ist europaweit etabliert und schafft Vertrauen bei Kund:innen, gerade innerhalb mittelgrossen und grösseren Shops. Neben dem klassischen Rechnungskauf bietet Klarna Optionen wie “Später bezahlen”, Ratenzahlung oder Finanzierung.
Purchase on account is far more than just a payment method you offer as a Comerciante. It is a strategic tool that directly appeals to the need for security and trust of new customers. By offering this option, you can secure a clear competitive advantage. And with Payrexx, these advantages can be easily transferred to your online shop.
