This is an important step for Payrexx AG: So far, the Swiss online payment provider successfully financed itself through organic growth and with the help of smaller investments from its existing private investors. This allowed the start-up from Thun to build a comprehensive service: If a company uses Payrexx, it can offer its customers over 200 payment methods for payment with just a few clicks. In the 2023 online merchant survey by the Institute for Marketing Management, Payrexx was also named the most popular Payment Service Provider (PSP) by Swiss SMEs.

The company is now entering the next financing round, the so-called Series A, in which external investors will appear: INS Holding AG from Zug is investing around 2.5 million Swiss francs in the platform as a capital provider. In the context of this transaction, carried out by a consortium of Icelandic investors, the company valuation of Payrexx is in the double-digit million range.

This investment was made in close collaboration with Corestar Partners GmbH, which accompanied Payrexx in this financing round as an exclusive strategy and financial advisor. Since 2013, the investment banking boutique has focused exclusively on the fintech sector in Europe and is considered the leading advisor in investment matters within the payment service provider sector.

Improve existing services and tackle new projects

2.5 million Swiss francs is rather a small investment in the international comparison of the payment industry, says Ivan Schmid, founder and CEO of Payrexx. Yet, this financial injection is a significant step, particularly for the over 50,000 customers: "A large part of the resources will be used to expand our current service, strengthen customer service, and create jobs in the region. Moreover, this investment allows us, for the first time since our foundation, to launch groundbreaking growth initiatives and position them in the market."

The existing offer is not only to be improved, but Payrexx also wants to tackle new projects in the future. The company is currently pursuing five major growth goals, such as the introduction of bank-to-bank instant payment methods, the further development from remote business to the POS terminal solution on-site, or the expansion of the already started QR Code Payments – all functions to simplify payment for end customers both online and on-site.

This constant development is particularly important for an SME like Payrexx, emphasizes CEO Ivan Schmid: "The digital payment market is characterized by intense competition and international presence. To survive in this dynamic environment and secure the best conditions for small and medium-sized enterprises (SMEs), it is crucial to act innovatively and agilely." Only in this way is it possible to implement the company's vision: Payrexx wants to simplify digital payments and thus allow all people and companies to participate in the success of global online trade.

This is Payrexx

Payrexx was founded in Thun in 2015 and specializes as a payment institution in the processing of digital payment methods. The Swiss company operates, as a registered payment facilitator of Mastercard, VISA, TWINT, PostFinance, and REKA, a self-developed payment platform that unites a total of 40 payment providers and more than 200 payment methods and currencies from around the world via a single interface.

Over 50,000 satisfied customers already process their online payments across Europe via Payrexx. These include well-known brands and companies such as BKW, Carvolution, Zweifel Pomy-Chips, Hotelcard, the SBB, Swisscom, and also the Swiss Post. Users of Payrexx have the opportunity to make use of an agile platform that is simple to use and highly innovative technologically. Through the offered e-commerce tools (Pages, Paylink, Invoice, Donations, QR Pay, Terminal), online shop plugins and APIs (application programming interfaces) offer merchants a complete solution that is highly effective and reduces their effort.

All systems of Payrexx are redundantly designed, ensuring the highest failure safety and are certified according to the strictest PCI-DSS level 1 guidelines. Additionally, in its role as a financial intermediary, Payrexx is subject to regulation by the relevant Swiss financial supervisory authorities.