Developments and emerging changes.
Payrexx is the most used Payment Service Provider for the first time in 2025
In 2025, Payrexx will be the most used Payment Service Provider (PSP) in Swiss e-commerce for the first time. Payrexx stands out particularly due to its user-friendly all-in-one platform, which combines online and POS payments into one solution. Many SMEs appreciate the easy integration, the wide range of supported payment methods, and the transparent pricing structure.
Payrexx as the most popular Payment Service Provider
Payrexx emerged in the online merchant survey as the most popular Payment Service Provider (PSP) among Swiss SMEs in 2023, surpassing PayPal, Saferpay, and PostFinance. The steadily increasing market share and remarkable growth rate highlighted that Payrexx meets the demands that Swiss SMEs have on a payment provider with its offer.
Focus Switzerland
A total of 643 online shops participated in the online Händler survey 2025. The clear focus was on the Swiss market: 91 percent of the participants are from Switzerland, supplemented by four percent from Austria, three percent from Germany, and two percent from other European countries.
82 percent of the participating online shops operate in the B2C segment – many are increasingly relying on AI-based personalization and omnichannel strategies.
49 percent of the surveyed online shops operate in the B2B sector, 37 percent also sell to end customers (B2C) in parallel. The boundaries between B2B and B2C are increasingly blurring.
Only 9 percent of the surveyed online shops engage in D2C sales – a decrease compared to 2024. Manufacturers increasingly combine D2C with marketplaces and B2B sales.
Temu in Switzerland: 4 Tips on How to Stay Competitive as an SME
The intensified market situation is causing Swiss Comercianteinnen and Comerciantes difficulties, particularly the competition from Asian platforms like Temu and others. These tips are meant to help you compete against them.
6 AI tools in e-commerce: Which technologies drive Comerciante:s forward
More than half of Swiss shops use AI tools in their company. The blog shows which tools really have an impact in e-commerce and how merchants can use them profitably.
