Already ten percent of all participants consider this new sales channel to be relevant.
Payrexx lands in first place once again in 2026
This year, Payrexx was able to further expand its leading position: 27.8 percent of all participants work with the payment provider from Thun – that is 4.8 percentage points more than last year. Payrexx is particularly strongly represented among small online shops: 37.3 percent of Comerciantes with up to four employees rely on Payrexx. For large Comerciantes with at least 21 employees, the figure is 5.7 percent.
Payrexx was the most used PSP for the first time in 2023
In the 2025 online Comerciante survey, Payrexx was named the most widely used Payment Service Provider (PSP) in Swiss e-commerce for the first time. The company had already earned the title of most popular PSP in 2023, after which the wording of the question was adapted. Payrexx impresses in particular with its user-friendly all-in-one platform, which combines online and on-site solutions.
Focus Switzerland
A total of 473 online shops took part in the 2026 online Comerciante survey. The clear focus was on the Swiss market: 90 percent of the participants come from Switzerland, supplemented by three percent from Austria, three percent from Germany and three percent from other European countries.
82 percent of the participating online shops operate in the B2C segment – many are increasingly relying on AI-based personalization and omnichannel strategies.
51 percent of the surveyed online shops operate in the B2B sector, 39 percent also sell in parallel to end customers (B2C). The boundaries between B2B and B2C are increasingly blurring.
Around 9 percent of the online shops surveyed operate D2C sales – i.e. selling their products or services directly to end customers (Direct-to-Consumer).
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