Online merchant survey 2023 - Payrexx achieves 1st place as the most popular payment provider for Swiss SMEs.
Thun, September 28, 2023 - Payrexx, a leading Swiss payment provider, has emerged as the most popular payment service provider (PSP) in this year's online merchant survey, leaving PayPal, Saferpay and PostFinance behind.
Percentage of use of the PSPs mentioned among the online retailers surveyed
The online retailer survey, which was conducted for the sixth time in a row by the Zurich University of Applied Sciences (ZHAW ) and the Management Center Innsbruck (MCI), counted a total of 598 participating online stores, 441 (74%) of which were from Switzerland. 82% of these are active in the business-to-consumer (B2C) sector, 45% in the business-to-business (B2B) sector and 14% in direct-to-consumer (D2C) sales (activity in several areas possible). The online retailer survey has been shedding light on the most important trends and processes in the e-commerce market since 2017 and is supported by the Swiss Retail Association, among others. The entire study can be found on the Payrexx website.
Payrexx as the number 1 payment provider in Switzerland - with outstanding customer satisfaction
An elementary part of the study was to find out which payment service provider (PSP) online merchants use to process online transactions. The results of the survey are clear: after Payrexx was in second place last year, the company from Thun has now taken first place, leaving PostFinance (4th), Saferpay (3rd) and PayPal (2nd) behind. The steadily increasing market share and the remarkable growth rate make it clear that Payrexx meets the requirements that Swiss SMEs have of a payment provider with its offering and its working approach. Payrexx's Net Promoter Score (NPS), which is a key figure for customer satisfaction and loyalty, also speaks for itself. It is measured on the basis of customers' willingness to recommend Payrexx to others and, with a value of 50, is exceptionally high compared to the competition.
As the online retailer survey also shows, credit card, TWINT*, invoice, PostFinance* and PayPal are the most frequently used payment methods in online stores, but innovative mobile payment solutions and Buy Now Pay Later (BNPL) solutions are also gaining in popularity. Online merchants are generally striving to integrate innovative payment solutions and offer their customers a wide range of options.
Percentage of payment methods offered in online stores
AI tools in e-commerce: a decisive role for success
In addition to the most popular payment solutions, the online retailer survey also revealed other interesting developments. For example, artificial intelligence (AI) is becoming increasingly important in e-commerce. The results show that 63% of the online retailers surveyed use AI tools in their business processes. These tools are used for content creation, personalized recommendations, chatbots, predictive analytics and other applications. By using these tools, online merchants hope to improve the shopping experience for customers and optimize operational processes. Payrexx is also aware of the importance of AI and actively uses this and other advanced technologies in its day-to-day work.
The online survey also revealed a trend away from self-developed online stores and towards the increased use of online store systems. The frontrunners are WordPress (WooCommerce, 14%), Magento (Adobe Commerce, 11%), Shopware (8%) and Shopify (8%).
Continuous innovation and customer orientation as the secret of Payrexx's success
"We are extremely proud of the results of the Online Merchant Survey 2023," says Ivan Schmid, founder and CEO of Payrexx. "These results show that our efforts to provide innovative payment services and a seamless user experience are appreciated by our customers. We will continue to be at the forefront of meeting the ever-changing demands of e-commerce."
When asked what the secret of Payrexx's success is, Ivan Schmid says:
"Payrexx offers everything an SME's heart desires. Our merchants have access to all locally important payment methods at the touch of a button and we are the only provider in Switzerland to offer the payment methods TWINT, PostFinance, Mastercard, VISA, Samsung Pay, Google Pay, Swiss QR invoice, Centi for crypto payments and bob invoice from a single source with an acceptance contract. Payrexx is also compatible with all major store systems and our customers benefit from first-class customer service, ranging from same-day onboarding (with registration by 4 p.m.) to all-round competent support that is available to advise and assist with any questions."
This is Payrexx
Payrexx was founded in Thun in 2015 and is a payment institution specializing in the processing of digital payment methods. As a registered payment facilitator of Mastercard and VISA, the Swiss company operates a self-developed payment platform that combines a total of 40 payment providers and more than 200 payment methods and currencies from all over the world via a single interface.
Over 50,000 satisfied customers across Europe already process their online payments via Payrexx. These include well-known brands and companies such as BKW, Carvolution, Zweifel Pomy-Chips, Hotelcard, SBB, Swisscom and Swiss Post. Payrexx users have the opportunity to make use of an agile platform that is easy to use and also highly innovative in terms of technology. The e-commerce tools offered (Pages, Paylink, Invoice, Donations, QR Pay, Terminal) provide merchants with an all-in-one solution that is highly effective and has a cost-reducing effect.
All Payrexx systems are redundant, guarantee maximum reliability and are certified according to the strictest PCI-DSS Level 1 guidelines.
