Payrexx Pages Use Case Gerber Blumen & Co. - Online florist
The online flower trade is flourishing and more and more people are ordering flowers online. According to a study by Bitkom in 2016, one in five internet users has already bought flowers online. Blumen Gerber & Co. has also been running a successful online store for floristry since 2017, increasing its turnover 325-fold.
This is Gerber Blumen & Co.
Gerber Blumen & Co. is active in the areas of floristry, garden centers, ornamental plant production with wholesale and services related to a "green oasis" for the home. Depending on the time of year, the company employs up to 45 people and is managed by the third generation of the Gerber family, Ruedi Gerber and Stephan Nyffeler.
Is the online flower business worthwhile?
Back in 2017, Gerber Blumen & Co. became aware of the importance of digitalization and so they decided to create their own online store for bouquets, flower arrangements, gifts, decorative items and various garden accessories. The online store brought huge increases in sales, especially during the coronavirus crisis, and Ruedi Gerber admits:
"We wouldn't have been able to cope with this volume of orders by phone."
Although he knows that the business is currently still primarily driven by emotions with the shopping experience on site, he is convinced that they will have to further expand the online channel, as this will also grow in their sector due to longer-term consumer behavior.
What's behind the Gerber Blumen & Co. online store?
Blumen Gerber & Co. relies on Pages - the webshop tool from Payrexx - for its online sales. With the tool, which can be customized in a corporate design, they were able to create their own webshop with just a few clicks and start selling immediately.
Gerber Blumen & Co. simply integrates the sales page as a button on the website so that customers can see the products directly in a separate window. Gerber Blumen & Co. enables payment with the most popular local payment methods such as Mastercard, Visa, Apple Pay, Google Pay, PostFinance, PayPal and TWINT.
A successful partnership
Ruedi Gerber sees the reason for the successful partnership between Gerber Blumen & Co. and Payrexx in the simplicity of the tools, the price-performance ratio with high professionalism and innovative strength, as well as the fast and uncomplicated support. He continues:
"Payrexx is a cost-effective payment solution for which we only need one contact person. The billing process and administration are also very simple and user-friendly."
Many thanks to Ruedi Gerber, member of the management of Gerber Blumen & Co. for the exciting insights into your company. We are delighted with the successful collaboration and the trust placed in us.
Visit the website of Gerber Blumen & Co. and convince yourself of the simplicity of the tools and the numerous possibilities with Payrexx: Test now for free.
