Swiss online stores: Online sales double on Black Friday
Thun, December 02, 2021 - The Swiss payment service provider Payrexx recorded above-average growth in online sales for its e-commerce merchants on Black Friday.
In Switzerland, Black Friday is already the biggest shopping event of the year. It always takes place on the Friday after Thanksgiving in the USA and fell on November 26 this year. E-commerce retailers also benefit from the highest-turnover day of the year.
The Swiss payment service provider Payrexx specializes in the processing of digital payments for small and medium-sized e-commerce merchants and has conducted a data collection of online transactions on Black Friday 2021 and the Friday before. It also analyzed the development of transactions on Black Friday compared to the previous year.
Online sales twice as high
Compared to Friday of the previous week, online sales processed via the Payrexx payment platform more than doubled on Black Friday. The busiest times in terms of sales were in the morning. Consumers were particularly keen to buy between 10 a.m. and 12 noon, as the following charts show.
Temporal evaluation of the transaction volume on 19.11.2021 and 26.11.2021
Online purchases increased by 85 percent
The number of transactions has increased by around 85% and the 10% increase in the average basket size also shows that consumers are prepared to spend more money on Black Friday.
Temporal evaluation of the number of transactions on 19.11.2021 and 26.11.2021
Returns compared to last year
Compared to Black Friday 2020, the analysis of the average transaction volume per retailer showed a decrease of 25%. While the volume last year was CHF 1,346 per retailer, this year it was CHF 1,014.
Data from Adobe Analytics provides an explanation for this. According to the data, consumers returned to the stores more frequently this year, which led to a decline in online retail.
Data collection
The data shows an evaluation of the transactions processed via the Payrexx platform. The analysis is based on a sample of 550 e-commerce small businesses with a maximum transaction volume of CHF 1 million per year. The measurement includes data from 19.11.2021, 26.11.2021 and 27.11.2020 between 0:00 and 23:59.
This is Payrexx
Payrexx was founded in Thun in 2015 and is a payment institution specializing in the processing of digital payment methods. As a registered payment facilitator of Mastercard and VISA, the Swiss company operates a self-developed payment platform. Over 40,000 customers across Europe process their payment transactions via the cloud-based platform. These range from regionally strong companies such as BKW, Swiss Youth Hostels and Swissmilk to large corporations such as SBB, Swiss Post, Swisscom and SIXT.
The platform combines over 40 payment providers and more than 200 payment methods and currencies from all over the world via a single interface. These include popular payment methods such as Mastercard and VISA as well as TWINT, PostFinance and PayPal.
All Payrexx systems are redundant, guarantee maximum reliability and are certified according to the strictest PCI-DSS Level 1 guidelines.
Media contact Payrexx
Sara Dias
Head of Marketing
sara.dias@payrexx.com
