It is an important step for Payrexx AG: So far, the Swiss online payment provider successfully financed itself through organic growth and with the help of smaller investments from existing private investors. This enabled the start-up from Thun to build up an extensive service: If a company uses Payrexx, it can offer its customers over 200 payment methods to pay with just a few clicks. In the Online Retailer Survey 2023 by the Institute for Marketing Management, Payrexx was also named the most popular Payment Service Provider (PSP) among Swiss SMEs.

Now, the company is entering the next round of financing, the so-called Series A, in which external investors appear: INS Holding AG from Zug invests around 2.5 million Swiss francs in the platform as a capital provider. As part of this transaction, conducted by a consortium of Icelandic investors, the company valuation of Payrexx lies in the double-digit million range.

This investment was made in close cooperation with Corestar Partners GmbH, which accompanied Payrexx in this financing round as the exclusive strategy and financial advisor. The investment banking boutique has been exclusively focused on the fintech sector in Europe since 2013 and is considered the market-leading advisor in the payment service provider sector in terms of investment.

Improve existing systems and tackle new ones

2.5 million Swiss francs is a comparatively small investment in the international payment industry, explains Ivan Schmid, founder and CEO of Payrexx. And yet, this financial boost means an important step for the more than 50,000 customers in particular: “The resources will largely be used to expand our existing service, strengthen customer service, and create jobs in the region. Furthermore, this investment enables us to launch groundbreaking growth initiatives for the first time since our founding and position them on the market.”

The existing offer is to not only be improved, but Payrexx also wants to tackle new projects in the future. The company is currently pursuing five major growth goals, such as the introduction of bank-to-bank instant payment methods, the development from distance business to on-site POS terminal solutions, or the expansion of the already started QR Pay – all features to simplify payment for the end customer online and on-site.

This continuous development is especially important for an SME like Payrexx, emphasises CEO Ivan Schmid: “The digital payment market is characterised by intense competition and international presence. To survive in this dynamic environment and secure the optimal conditions for small and medium-sized enterprises (SMEs), it is crucial to act innovatively and agilely.” This is the only way to implement the in-house vision: Payrexx wants to simplify digital payment transactions and thus enable all people and companies to participate in the success of global online trade.

This is Payrexx

Payrexx was founded in Thun in 2015 and has specialised as a payment institution in handling digital payment methods. The Swiss company operates a self-developed payment platform as a registered payment facilitator for Mastercard, VISA, TWINT, PostFinance, and REKA, combining a total of 40 payment providers and more than 200 payment methods and currencies from around the world into a single interface.

More than 50,000 satisfied customers across Europe already process their online payments through Payrexx. These include well-known brands and companies such as BKW, Carvolution, Zweifel Pomy-Chips, Hotelcard, SBB, Swisscom, and also the Swiss Post. Users of Payrexx have the opportunity to use an agile platform that is simple to operate and also technologically highly innovative. With the offered e-commerce tools (Pages, Paylink, Invoice, Donation, QR Pay, Terminal), online shop Plugins and APIs (application programming interfaces), Comerciante receive an all-in-one solution that is highly effective and reduces their effort.

All Payrexx systems are redundantly designed, guaranteeing the highest failure safety and are certified according to the strictest PCI-DSS Level-1 guidelines. Additionally, Payrexx is subject to regulation by the relevant Swiss financial supervisory authorities in its role as a financial intermediary.