Already ten per cent of all participants consider this new sales channel to be relevant.
Payrexx lands in first place once again in 2026
This year, Payrexx was able to further expand its leading position: 27.8 percent of all participants work with the payment provider from Thun – which is 4.8 percentage points more than last year. Payrexx is particularly strongly represented among small online shops: 37.3 percent of Comerciantes with up to four employees rely on Payrexx. For large Comerciantes with at least 21 employees, the figure is 5.7 percent.
Payrexx was the most used PSP for the first time in 2023
In the 2025 online Comerciante survey, Payrexx was named for the first time as the most used payment service provider (PSP) in Swiss e-commerce. Already in 2023, the company earned the title of the most popular PSP, after which the wording of the question was adapted. Payrexx convinces in particular through its user-friendly all-in-one platform, which combines online and on-site solutions.
Focus Switzerland
A total of 473 online shops took part in the 2026 online comerciante survey. The clear focus was on the Swiss market: 90 per cent of participants came from Switzerland, supplemented by three per cent from Austria, three per cent from Germany, and three per cent from other European countries.
82 per cent of the participating online shops operate in the B2C segment – many are increasingly relying on AI-based personalisation and omnichannel strategies.
51 per cent of the online shops surveyed operate in the B2B sector, while 39 per cent also sell to end consumers (B2C) at the same time. The boundaries between B2B and B2C are becoming increasingly blurred.
Around 9 per cent of the online shops surveyed operate D2C sales – meaning they sell their products or services directly to end customers (direct-to-consumer).
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