Create a club shop in Switzerland: sell merch, tickets and courses online

Swiss clubs can set up their own online shop for merchandise, event tickets and course registrations without any programming knowledge. So-called mini webshops or one-page shops, which are hosted by a payment service provider (PSP) and accept payments via TWINT, credit card, PostFinance and Apple Pay, are ideal for this. Setup takes less than an hour, and costs start at zero francs fixed costs plus transaction fees of approx. 1.3–2.5 % per sale.

This guide compares the three most common sales channels for clubs, shows three concrete use cases (fan shop, ticket shop, course registration) and explains step-by-step how to set up your club shop.

1. Why having your own club shop makes sense

Many clubs sell jerseys via WhatsApp message, concert tickets via bank transfer and course places with a handshake at training. This works – until it doesn't: orders get lost, payments are missing, the treasurer loses track. A simple online shop solves three problems at once: it displays the offer, takes the order and collects the payment – all in one step.

A mini webshop (also known as a one-page shop) is a single web page with a few products that is linked directly to a payment solution. Unlike a fully fledged e-commerce shop (e.g. WooCommerce, Shopify), a mini webshop does not require its own domain, hosting or technical maintenance. It is ideal for clubs selling 3–20 products.

2. Three use cases: How clubs use their online shop

2.1 Sports club fan shop: Jerseys, caps and water bottles

A football or unihockey club offers club merch to its members and fans: jerseys (EUR 65–85), caps (EUR 25), water bottles (EUR 15) and hoodies (EUR 55). In the mini webshop, buyers select the product, size and colour, enter their address and pay immediately. The club receives the order including payment and dispatches the product or offers collection at the next home game.

2.2 Cultural club ticket shop: Concert, theatre, reading

A brass band club sells tickets for its annual concert (EUR 25 adults, EUR 15 children). Instead of selling tickets for cash at the entrance, they set up an online ticket shop. The buyer selects the category, pays via TWINT or credit card and receives a confirmation email that serves as a ticket. At the entrance, the confirmation is scanned via smartphone or printout, or checked manually. Advantage: The club knows the number of visitors in advance and can plan catering better.

2.3 Course club: Yoga subscription, cooking course, training camp

A yoga club offers a 10-session subscription for EUR 180 and single lessons for EUR 22. A cooking club sells individual course places (EUR 75 per evening). In the mini webshop, the product page also serves as a registration form: name, email, desired course and date. Payment is made directly upon registration – saving the club from having to chase payments. For recurring offers, subscription models with automatic monthly billing are ideal.

3. Comparison of three sales channels

Not every club needs its own webshop. Depending on the offer, target group and technical know-how, three approaches are suitable.

Tip: For most clubs, the mini webshop is the sweet spot: low effort, professional payment processing, sufficient features. A fully fledged webshop is only worth it if the club maintains an extensive product range and regularly adds new products.

4. Step-by-step: Setting up a club shop

4.1 Define products

Determine which products your club wants to sell online. Keep the list short – 5–10 products are enough to start with. For each product you will need: name, price in EUR, description (1–2 sentences), a photo and variants (size, colour) if applicable. For tickets: event date, category, available quantity. For courses: date, time, instructor, participant limit.

4.2 Set up shop

Register with a PSP that offers mini webshops – such as Payrexx Pages, MyCommerce or a comparable Swiss tool. Upload your club logo, select the colours and add the products with photo, description and price. Activate the payment methods: TWINT, credit and debit card (Visa, Mastercard), PostFinance Pay. Test the shop with a test payment (small amount, then cancel).

4.3 Sell and promote

Share the shop link via email with members, post it on social media and print it as a QR code on flyers. For pre-orders (e.g. jerseys before the start of the season), set a ordering window with a start and end date. For tickets, communicate clearly: “Secure tickets online – limited spaces”. For courses, send the link directly with the course confirmation.

4.4 Combination of on-site + online

Many clubs sell online AND at the match or event. Here is how it works: the online shop accepts pre-orders (payment immediate). At the event itself, the pre-ordered products are ready for collection. In addition, you collect payments from passing trade via Tap to Pay, card terminal or QR code at the stand. Revenue from both channels flows into the same PSP Dashboard.

5. Costs at a glance: How much does a club shop cost?

The following table shows the costs for a typical club shop with 10 products and 50 orders per month at an average price of EUR 40.

Result: The mini webshop is the most cost-efficient solution for most clubs, taking into account the time required for setup and maintenance. The pure transaction costs are slightly lower with an own webshop, but the infrastructure and maintenance costs do not outweigh this for small volumes.

6. Checklist: Setting up a club shop

• Products defined: name, price (EUR), description, photo, variants (size, colour)

• PSP account opened and verified (statutes, IBAN, board identification)

• Mini webshop created: logo, colours, products uploaded

• Payment methods activated: TWINT, credit card, PostFinance

• Form fields set up (name, address, size – depending on product)

• Test order carried out and confirmation email checked

• Shop link shared: email to members, social media, QR code for print

• Defined process for collection at the event (print out order list or check off digitally)

• Refund process clarified (e.g. in case of event cancellation)

• Export orders regularly (CSV) for accounting and order processing

Payrexx offers with “Pages” a mini webshop that can be set up without any programming knowledge and combines merch, tickets and course places with integrated payment (TWINT, credit card, PostFinance, Apple Pay).

Form fields for name, address and individual details (e.g. t-shirt size or course date) can be configured per product. The orders flow into a central Dashboard with export function. The Free plan has no monthly fixed costs – the club only pays transaction fees per sale.