Create a club shop in Switzerland: sell merch, tickets and courses online

Swiss clubs can set up their own online shop for merchandise, event tickets and course registrations without any programming knowledge. So-called mini-webshops or one-page shops, which are hosted by a payment service provider (PSP) and accept payments via TWINT, credit card, PostFinance and Apple Pay, are suitable for this purpose. Setup takes less than an hour, with costs starting at zero Swiss francs fixed costs plus transaction fees of approx. 1.3–2.5 % per sale.

This guide compares the three most common sales channels for clubs, shows three concrete use cases (fan shop, ticket shop, course registration) and explains step by step how to set up your club shop.

1. Why setting up your own club shop makes sense

Many clubs sell jerseys via WhatsApp message, concert tickets via bank transfer and course places with a handshake at training. This works – until it doesn't: orders get lost, payments are missing, the treasurer loses oversight. A simple online shop solves three problems at once: it displays the offer, takes the order and collects the payment – all in one step.

A mini-webshop (also one-page shop) is a single web page with a few products that is directly connected to a payment solution. In contrast to a fully-fledged e-commerce shop (e.g. WooCommerce, Shopify), a mini-webshop does not need its own domain, hosting or technical maintenance. It is ideal for clubs selling 3–20 products.

2. Three use cases: how clubs use their online shop

2.1 Sports club fan shop: jerseys, caps and water bottles

A football or unihockey club offers club merch to its members and fans: jerseys (EUR 65–85), caps (EUR 25), water bottles (EUR 15) and hoodies (EUR 55). In the mini-webshop, buyers select the product, size and colour, enter their address and pay immediately. The club receives the order including payment and dispatches the product or offers pickup at the next home match.

2.2 Cultural club ticket shop: concert, theatre, reading

A brass band club sells tickets for its annual concert (EUR 25 adults, EUR 15 children). Instead of selling tickets for cash at the entrance, it sets up an online ticket shop. The buyer selects the category, pays via TWINT or credit card, and receives a confirmation email that serves as a ticket. At the entrance, the confirmation is scanned via smartphone or printout, or checked manually. Advantage: the club knows the visitor numbers in advance and can plan catering better.

2.3 Course club: yoga subscription, cooking class, training camp

A yoga club offers a 10-class subscription for EUR 180 and individual sessions for EUR 22. A cooking club sells individual course places (EUR 75 per evening). In the mini-webshop, the product page serves as the registration form at the same time: name, email, desired course and date. Payment takes place directly upon registration – saving the club from chasing payments. For recurring offers, subscription models with automatic monthly debiting are suitable.

3. Comparison of three sales channels

Not every club needs its own webshop. Depending on the offer, target audience and technical expertise, three approaches come into consideration.

Tip: For most clubs, the mini-webshop is the sweet spot: low effort, professional payment processing, sufficient features. A fully-fledged webshop is only worth it if the club manages a large assortment and regularly adds new products.

4. Step by step: setting up a club shop

4.1 Define products

Determine which products your club wants to sell online. Keep the list short – 5–10 products are enough for a start. For each product you need: name, price in EUR, description (1–2 sentences), a photo and varieties where applicable (size, colour). For tickets: event date, category, available quantity. For courses: date, time, instructor, participant limit.

4.2 Set up the shop

Register with a PSP that offers mini-webshops – such as Payrexx Pages, MyCommerce or a comparable Swiss tool. Upload your club logo, select the colours and add the products with photo, description and price. Activate the payment methods: TWINT, credit and debit card (Visa, Mastercard), PostFinance Pay. Test the shop with a trial payment (very small amount, then cancel it).

4.3 Sell and promote

Share the shop link via email to members, post it on social media and print it as a QR code on flyers. For pre-orders (e.g. jerseys before the season starts), set an ordering window with a start and end date. For tickets, communicate clearly: “Secure your online tickets – limited spaces”. For courses, send the link directly with the course confirmation.

4.4 Combining on-site + online

Many clubs sell online AND at matches or events. This is how it works: the online shop accepts pre-orders (payment collected immediately). At the event itself, the pre-ordered products are ready for collection. Additionally, you can collect from walk-up customers via Tap to Pay, a card terminal or QR code at the stand. The revenue from both channels flows into the same PSP Dashboard.

5. Cost overview: what does a club shop cost?

The following table shows the costs for a typical club shop with 10 products and 50 orders per month at an average price of EUR 40.

Result: The mini-webshop is the most cost-efficient solution for most clubs, taking into account the time required for setup and maintenance. True transaction costs are slightly lower with an own webshop, but infrastructure and maintenance costs do not justify this for small volumes.

6. Checklist: setting up a club shop

• Products defined: name, price (EUR), description, photo, varieties (size, colour)

• PSP account opened and verified (statutes, IBAN, board identification)

• Mini-webshop created: logo, colours, products uploaded

• Payment methods activated: TWINT, credit card, PostFinance

• Form fields set up (name, address, size – depending on product)

• Test order completed and confirmation email verified

• Shop link shared: email to members, social media, QR code for print

• Process for picking up at the event defined (print order list or check off digitally)

• Refund process clarified (e.g. in case of event cancellation)

• Regularly export orders (CSV) for accounting and fulfilment

Payrexx offers a mini-webshop with “Pages” which can be set up without programming knowledge and combines merch, tickets and course places with integrated payment (TWINT, credit card, PostFinance, Apple Pay).

Form fields for name, address and custom details (e.g. T-shirt size or course date) can be configured per product. Orders flow into a central Dashboard with export functionality. The Free-Abo has no monthly fixed costs – the club only pays transaction fees per sale.