Online merchant survey 2023 - Payrexx achieves 1st place as most popular payment provider for Swiss SMEs.
Thun, September 28, 2023. Payrexx, a leading Swiss payment provider, emerges as the most popular payment service provider (PSP) in this year's online merchant survey, leaving PayPal, Saferpay and PostFinance behind.
Percentage of use of the PSPs mentioned among the online retailers surveyed
The online retailer survey, which was conducted for the sixth year in a row by the Zurich University of Applied Sciences (ZHAW) and the Management Center Innsbruck (MCI), counted a total of 598 participating online stores, of which 441 (74%) are from Switzerland. 82 percent of these are active in the business-to-consumer (B2C) sector, 45 percent in the business-to-business (B2B) sector and 14 percent in manufacturer direct sales (D2C) (activity in several sectors possible). The online retailer survey has been shedding light on the most important trends and operations in the e-commerce market since 2017 and is supported by the Swiss Trade Association, among others. The entire study can be read on the Payrexx website.
Payrexx as number 1 payment provider in Switzerland - with outstanding customer satisfaction
A fundamental part of the study was to find out which payment service provider (PSP) online merchants use to process online transactions. The results of the survey are clear: After Payrexx was in second place last year, the company from Thun was now able to take first place, leaving PostFinance (4th) as well as Saferpay (3rd) and PayPal (2nd) behind. The steadily growing market share and the remarkable growth rate make it clear that Payrexx meets the requirements that Swiss SMEs have of a payment provider with its offering and its approach to work. Payrexx's Net Promoter Score (NPS), which is a key figure for customer satisfaction and loyalty, also speaks for itself. It is measured by the willingness of customers to recommend Payrexx and, with a value of 50, is exceptionally high compared to the competition.
As the online merchant survey also shows, credit card, TWINT*, invoice, PostFinance* and PayPal are the most frequently used payment methods in online stores, but innovative mobile payment solutions and Buy Now Pay Later (BNPL) solutions are also gaining in popularity. Online retailers are generally keen to integrate innovative payment solutions and offer their customers a wide range of options.
Percentage of payment methods offered in online stores
AI tools in e-commerce: a crucial role for success
In addition to the most popular payment solutions, the online merchant survey also revealed other interesting developments. For example, artificial intelligence (AI) is becoming increasingly important in e-commerce. The results show that 63 percent of the online retailers surveyed use AI tools in their business processes. These tools are used for content creation, personalized recommendations, chatbots, predictive analytics and other applications. By using these tools, online retailers hope to improve the shopping experience for customers and optimize operational processes. Payrexx is also aware of the importance of AI and actively uses these and other advanced technologies in its everyday work.
Furthermore, the online survey also showed a trend away from self-developed online stores and towards the increased use of online store systems. The frontrunners are WordPress (WooCommerce, 14%), Magento (Adobe Commerce, 11%), Shopware (8%) and Shopify (8%).
Continuous innovation and customer orientation as the secret of Payrexx's success
"We are extremely proud of the results of the 2023 Online Merchant Survey," said Ivan Schmid, founder and CEO of Payrexx. "These results show that our efforts to provide innovative payment services and a seamless user experience are appreciated by our customers. We will continue to be at the forefront of meeting the ever-changing demands of e-commerce."
When asked what the secret of Payrexx's success is, Ivan Schmid says:
"Payrexx offers everything the SME heart desires. Our merchants have access to all locally important payment methods at the touch of a button and we are the only provider in Switzerland to offer the payment methods TWINT, PostFinance, Mastercard, VISA, Samsung Pay, Google Pay, Swiss QR bill, Centi for crypto payments and bob invoice from a single source with an acceptance contract. Payrexx is also compatible with all major store systems and our customers benefit from first-class customer service, ranging from same-day onboarding (by 4:00 p.m. if registered) to all-around competent support that is available to advise and assist with any questions."
This is Payrexx
Payrexx was founded in Thun in 2015 and specializes as a payment institution in the processing of digital payment methods. As a registered payment facilitator of Mastercard and VISA, the Swiss company operates a self-developed payment platform that unites a total of 40 payment providers and more than 200 payment methods and currencies from all over the world via a single interface.
Over 50,000 satisfied customers across Europe already process their online payments via Payrexx. These include well-known brands and companies such as BKW, Carvolution, Zweifel Pomy-Chips, Hotelcard, SBB, Swisscom and Swiss Post. Payrexx users have the opportunity to make use of an agile platform that is easy to use and, on top of that, highly innovative in terms of technology. The e-commerce tools offered (Pages, Paylink, Invoice, Donations, QR Pay, Terminal) provide merchants with an all-in-one solution that is highly effective and reduces costs.
All Payrexx systems are designed with redundancy, guarantee the highest level of fail-safety and are certified according to the strictest PCI-DSS Level-1 guidelines.
