Swiss clubs can set up their own online shop for merchandise, event tickets and course registrations without any programming knowledge. Mini-webshops or one-page shops, hosted with a payment service provider (PSP), are suitable for this. They accept payments via TWINT, credit card, PostFinance and Apple Pay. Setup takes less than an hour, and costs start at zero fixed costs plus transaction fees of around 1.3–2.5 % per sale.

This guide compares the three most common sales channels for clubs, shows three concrete use cases (fanshop, ticket shop, course registration) and explains step by step how to set up your club shop.

1. Why your own club shop makes sense

Many clubs sell jerseys via WhatsApp messages, concert tickets via bank transfer and course places by handshake at training. That works – until it doesn’t: orders get lost, payments are missing, the treasurer loses track. A simple online shop solves three problems at once: it shows the offer, takes the order and collects payment – all in one step.

A mini-webshop (also one-page shop) is a single web page with a few products that is directly connected to a payment solution. In contrast to a full e-commerce shop (e.g. WooCommerce, Shopify), a mini-webshop does not need its own domain, hosting or technical maintenance. It is ideally suited for clubs that sell 3–20 products.

2. Three use cases: How clubs use their online shop

2.1 Sports club fanshop: jerseys, caps and water bottles

A football or floorball club offers its members and fans club merch: jerseys (EUR 65–85), caps (EUR 25), water bottles (EUR 15) and hoodies (EUR 55). In the mini-webshop, the buyer selects product, size and colour, enters their address and pays immediately. The club receives the order including payment and ships the product or offers collection at the next home game.

2.2 Cultural club ticket shop: concert, theatre, reading

A brass band club sells tickets for its annual concert (EUR 25 adults, EUR 15 children). Instead of selling the tickets at the entrance for cash, it sets up an online ticket shop. The buyer selects the category, pays via TWINT or credit card and receives a confirmation email that serves as the ticket. At the entrance, the confirmation is scanned via smartphone or printout or checked manually. Advantage: The club knows the number of visitors in advance and can plan catering better.

2.3 Course club: yoga subscription, cooking course, training camp

A yoga club offers a 10-session pass for EUR 180 and single lessons for EUR 22. A cooking club sells individual course places (EUR 75 per evening). In the mini-webshop, the product page also serves as the registration form: name, email, desired course and date. Payment is made directly upon registration – the club saves itself the follow-up. For recurring offers, subscription models with automatic monthly debit are suitable.

3. Three sales channels compared

Not every club needs its own webshop. Depending on the offer, target group and technical know-how, three approaches are possible.

Tip: For most clubs, the mini-webshop is the sweet spot: little effort, professional payment processing, enough functions. A full webshop is only worthwhile when the club maintains an extensive range and regularly adds new products.

4. Step by step: set up a club shop

4.1 Define products

Define which products your club wants to sell online. Keep the list short – 5–10 products are enough to start. For each product you need: name, price in EUR, description (1–2 sentences), a photo and, if applicable, variants (size, colour). For tickets: event date, category, available quantity. For courses: date, time, course leader, participant limit.

4.2 Set up shop

Register with a PSP that offers mini-webshops – such as Payrexx Pages, MyCOMMERCE or a comparable Swiss tool. Upload your club logo, choose the colours and add the products with photo, description and price. Activate the payment methods: TWINT, credit and debit card (Visa, Mastercard), PostFinance Pay. Test the shop with a test payment (small amount, then cancel).

4.3 Sell and promote

Share the shop link by email with members, post it on social media and print it as a QR code on flyers. For pre-orders (e.g. jerseys before the start of the season), set an order window with start and end date. For tickets, communicate clearly: «Secure online tickets – limited places». For courses, send the link directly with the course confirmation.

4.4 Combination on-site + online

Many clubs sell online AND at the match or event. It works like this: The online shop accepts pre-orders (payment immediately). At the event itself, the pre-ordered products are ready for collection. In addition, you collect walk-in customers via Tap to Pay, card terminal or QR code at the stand. The revenue from both channels flows into the same PSP Dashboard.

5. Costs at a glance: What does a club shop cost?

The following table shows the costs for a typical club shop with 10 products and 50 orders per month at an average price of EUR 40.

Result: The mini webshop is the most cost-efficient solution for most clubs when the time required for setup and maintenance is taken into account. The pure transaction costs are somewhat lower with your own webshop, but the infrastructure and maintenance costs do not offset this at low volumes.

6. Checklist: set up a club shop

• Products defined: name, price (EUR), description, photo, variants (size, colour)

• PSP account opened and verified (articles of association, IBAN, board identification)

• Mini-webshop created: logo, colours, products uploaded

• Payment methods activated: TWINT, credit card, PostFinance

• Form fields set up (name, address, size – depending on product)

• Test order carried out and confirmation email checked

• Shop link shared: email to members, social media, QR code for print

• Process for collection at event defined (print order list or tick off digitally)

• Refund process clarified (e.g. in case of event cancellation)

• Orders exported regularly (CSV) for accounting and order processing

Payrexx offers with «Pages» a mini-webshop that can be set up without programming knowledge and combines merch, tickets and course places with integrated payment (TWINT, credit card, PostFinance, Apple Pay).

Form fields for name, address and individual details (e.g. T-shirt size or course date) can be configured per product. Orders flow into a central Dashboard with export function. The Free subscription has no monthly fixed costs – the club pays only transaction fees per sale.