Although about two-thirds of all purchases are now made online, the payment process is often still too complicated. Shoppers need to have their wallets ready, click through numerous windows, log in or even register multiple times and then enter their credit card data. Click to Pay with Visa removes all these hurdles!

With Visa's new payment feature, buyers only need to enter their card information once. Once they activate Click to Pay in the checkout process, their data is securely stored as a token. If customers visit the online shop again or shop at another one that has integrated Click to Pay, they are automatically recognized by the system. And it only takes a single mouse click to pay. The whole process works across devices and is protected by the highest security standards.

Together with Payrexx, Click to Pay is conquering Switzerland

In recent months, developers from Payrexx and Visa have worked closely together to make Click to Pay available to as many Swiss retailers as possible. Finally, the time has come and the new feature is available for around 7,000 Payrexx customers. All those who have activated Payrexx Swiss Collecting as a payment method will automatically offer their customers Click to Pay in the future - without any additional effort! Neither a specific activation nor registration is required from the merchants.

“For Swiss banks to offer their customers the solution to register, broad availability in online retail is central. Integrating thousands of online shops in collaboration with Payrexx is an important milestone for the wide rollout of Click to Pay in the Swiss market” – Santosh Ritter, Visa Country Manager Switzerland and Liechtenstein

Plenty of advantages for merchants and buyers

Click to Pay with Visa not only simplifies and speeds up the checkout process for buyers, but the new payment feature also offers many benefits for merchants. The pleasant shopping experience strengthens the customers' bond to the online shop, they gain trust and prefer to shop there again.

In addition, Visa guarantees that Click to Pay will also increase the number of completed purchases. Even today, too many purchases are still abandoned during the checkout process – either because it is too complicated or simply does not work. Such problems are intended to be eliminated by Click to Pay with Visa.

“Particularly for smaller merchants, it is important that their customers can shop quickly and conveniently. Click to Pay with Visa speeds up the checkout process and thus increases the likelihood that the purchase will actually be completed. The close collaboration with Visa thus not only results in enormous added value for Payrexx merchants but also for all their shoppers” – Ivan Schmid, Founder and CEO of Payrexx