Payrexx initiates the next growth phase: Anja Traum becomes the new CEO, founder Ivan Schmid remains on the board

The Swiss fintech company and payment provider Payrexx AG is about to undergo a leadership change: Anja Traum will become the new CEO as of January 1, 2026, and will accompany the company in the upcoming expansion phase. The founder and previous CEO Ivan Schmid will remain strategically connected to Payrexx.

16 Dec 2025

Sheila

Matti

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The change occurs at a strategically important time: Payrexx is now focusing on penetrating the DACH region and preparing to enter the European market. Central to this is applying for the payment institution license in Liechtenstein through the subsidiary Payrexx Europe AG.

With Anja Traum, Payrexx gains an experienced leader from the European payment industry. She previously held a senior position as Managing Director at a leading payment service provider in Germany: Anja Traum was instrumental in the growth of Concardis, which was later acquired by Nexi. Her deep market knowledge and her success in scaling organizations make her the ideal person to drive the DACH expansion forward.

Extensive experience for the next phase of development

Anja Traum's main task will be to set up Payrexx's organizational structures so that the company is prepared for the next big step. Payrexx's board is satisfied with the choice. «With Anja Traum, we gain a recognized expert with many years of leadership experience in the DACH payment sector», says Robert Bornträger, Chairman of the Board of Payrexx, «her deep understanding of the German market is crucial for our expansion plans. We are convinced that she is the right person to lead Payrexx into the next growth phase, which will be initiated by applying for the payment services license in Liechtenstein.» On her professional journey, she has repeatedly proven that her commitment is to profitable growth and a positive public image, adds Bornträger: «It is important to Anja to create a working atmosphere where employees can use their potential with enthusiasm.»

Anja Traum is motivated to take the next step with Payrexx: «Payrexx's vision to radically simplify payments for SMEs instantly convinced me. With my experience from large companies in the payment sector, especially in the highly competitive German market, I now want to help Payrexx create the necessary organizational structures. We are setting Payrexx on the next level to be optimally prepared for the upcoming big leap to Europe.»

From spin-off to leading payment provider for SMEs

Ivan Schmid, who built up Payrexx as a spin-off of Comvation AG 10 years ago and developed the company into a leading omnichannel payment platform for Swiss SMEs, has decided to hand over the operational management after long leadership - after a successful start-up phase with 50 employees today, a transaction volume of 1 billion CHF, and an average revenue growth of 61% over the last 5 years. He will dedicate himself to the development of new projects in the future but will remain connected to the company as a member of the board.

Chairman of the Board Robert Bornträger praises Schmid's achievement: «Ivan Schmid has made Payrexx what it is today – an innovative and reliable player in the Swiss fintech market. The next phase will be characterized by international growth. Therefore, we wanted to seize the opportunity and specifically complement the leadership with specific experience from target markets. Anja Traum brings all these prerequisites.»

The decision to hand over the operational business is justified by the serial entrepreneur Ivan Schmid, who has already founded several companies such as Hotelcard, the agency Comvation, and the Astalavista Group in Chur, with his entrepreneurial philosophy: «It has always been my belief that every company needs a leader at a given time who fits optimally to the respective phase of development. I am proud of what we have built. My thanks go to the shareholders for their long-standing trust and support and to the entire team, which has significantly contributed to our success with responsibility, commitment, and cohesion. I look to the future of Payrexx with confidence and look forward to the new phase.»

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