It is an important step for Payrexx AG: Until now, the Swiss online payment provider successfully financed itself through organic growth and with the help of smaller investments from existing private investors. This allowed the start-up from Thun to establish an extensive service: If a company uses Payrexx, it can offer its customers over 200 payment methods to pay with just a few clicks. In the 2023 online retailer survey by the Institute for Marketing Management, Payrexx was also named the most popular Payment Service Provider (PSP) by Swiss SMEs.

Now, the company is starting the next financing round, the so-called Series A, in which external investors will appear: INS Holding AG from Zug is investing around 2.5 million Swiss francs in the platform as a capital provider. As part of this transaction, conducted by a consortium of Icelandic investors, Payrexx's company valuation is in the tens of millions.

This investment was made possible through close collaboration with Corestar Partners GmbH, which has accompanied Payrexx as an exclusive strategy and financial advisor in this financing round. The investment banking boutique has focused exclusively on the fintech sector in Europe since 2013 and is considered the market-leading advisor in the payment service provider sector when it comes to investment.

Improving existing and tackling new

2.5 million Swiss francs is a relatively small investment in the international payment industry, says Ivan Schmid, founder and CEO of Payrexx. And yet the cash injection means an important step, especially for the more than 50,000 customers: “The resources will be largely used to expand our existing service, strengthen customer service, and create jobs in the region. In addition, this investment allows us, for the first time since our founding, to launch groundbreaking growth initiatives and position them in the market.”

The existing offering is not only to be improved, but Payrexx also wants to tackle new projects in the future. The company is currently pursuing five major growth goals, such as the introduction of bank-to-bank instant payment methods, the development from remote business to POS terminal solutions on-site, or the expansion of the already launched QR Code Payments – all functions to simplify payment for end customers on the internet and on-site.

This constant development is particularly important for an SME like Payrexx, emphasizes CEO Ivan Schmid: “The digital payment market is characterized by intense competition and international presence. To survive in this dynamic environment and secure the best conditions for small and medium-sized enterprises (SMEs), it is crucial to act innovatively and agilely.” Only in this way is it possible to implement the in-house vision: Payrexx wants to simplify digital payment transactions and thus enable all people and companies to participate in the success of global online trade.

This is Payrexx

Payrexx was founded in Thun in 2015 and has specialized as a payment institution in processing digital payment methods. The Swiss company operates a self-developed payment platform as a registered payment facilitator for Mastercard, VISA, TWINT, PostFinance, and REKA, uniting a total of 40 payment providers and more than 200 payment methods and currencies from around the world through a single interface.

Over 50,000 satisfied customers already process their online payments across Europe through Payrexx. These include well-known brands and companies such as BKW, Carvolution, Zweifel Pomy-Chips, Hotelcard, SBB, Swisscom, and even the Swiss Post. Users of Payrexx have the opportunity to make use of an agile platform that is simple to use and also technologically highly innovative. Through the offered e-commerce tools (Pages, Paylink, Invoice, Donations, QR Pay, Terminal), online shop plugins, and APIs (application programming interfaces), merchants receive an all-in-one solution that is highly effective and reduces their efforts.

All Payrexx systems are redundantly designed, guarantee the highest failure safety, and are certified according to the strictest PCI-DSS Level-1 guidelines. Additionally, Payrexx, in its role as a financial intermediary, is subject to regulation by the relevant Swiss financial supervisory authorities.