Already ten percent of all participants consider this new sales channel to be relevant.
Payrexx lands in first place again in 2026
This year, Payrexx was able to further expand its leading position: 27.8 percent of all participants work with the payment provider from Thun – that is 4.8 percentage points more than last year. Payrexx is particularly strongly represented among small online shops: 37.3 percent of merchants with up to four employees rely on Payrexx. Among large merchants with at least 21 employees, the figure is 5.7 percent.
Payrexx was the most used PSP for the first time in 2023
In the 2025 online merchant survey, Payrexx was named the most frequently used Payment Service Provider (PSP) in Swiss e-commerce for the first time. Already in 2023, the company earned the title of most popular PSP, after which the wording of the question was adapted. Payrexx convinces in particular with your user-friendly all-in-one platform that combines online and on-site solutions.
Focus Switzerland
A total of 473 online shops took part in the 2026 online retailer survey. The clear focus was on the Swiss market: 90 percent of the participants come from Switzerland, supplemented by three percent from Austria, three percent from Germany and three percent from other European countries.
82 percent of the participating online shops are active in the B2C segment – many are increasingly relying on AI-based personalisation and omnichannel strategies.
51 percent of the online shops surveyed operate in the B2B sector, while 39 percent also sell to end consumers (B2C) at the same time. The boundaries between B2B and B2C are becoming increasingly blurred.
Around 9 percent of the online shops surveyed operate D2C sales – meaning they sell their products or services directly to end customers (Direct-to-Consumer).
Temu in Switzerland: 4 tips on how you stay competitive as an SME
The intensified market situation is challenging Swiss merchants, especially the competition from Asian platforms like Temu and others. These tips are intended to help you compete against them.
6 AI tools in e-commerce: Which technologies propel merchants forward
Over half of Swiss shops use AI tools in their company. The blog shows which tools truly make an impact in e-commerce and how merchants can profitably utilize them.
