Developments and emerging changes.
Payrexx is 2025 for the first time the most used Payment Service Provider
In the year 2025, Payrexx is for the first time the most used Payment Service Provider (PSP) in Swiss e-commerce. Payrexx convinces especially with its user-friendly all-in-one platform, which combines online and POS payments in one solution. Many SMEs appreciate the easy integration, the wide range of supported payment methods, as well as the transparent pricing structure.
Payrexx as the most popular Payment Service Provider
Payrexx emerged in the 2023 online retailer survey as the most popular Payment Service Provider (PSP) among Swiss SMEs, thus surpassing PayPal, Saferpay, and PostFinance . The constantly growing market share and the remarkable growth rate highlighted that Payrexx meets the requirements that Swiss SMEs have for a payment provider with its offer.
Focus Switzerland
A total of 643 online shops participated in the 2025 online retailer survey. The clear focus was on the Swiss market: 91 percent of the participants are from Switzerland, complemented by four percent from Austria, three percent from Germany, and two percent from other European countries.
82 percent of the participating online shops operate in the B2C segment – many are increasingly relying on AI-based personalization and omnichannel strategies.
49 percent of the surveyed online shops are active in the B2B sector, 37 percent sell in parallel to end customers (B2C). The boundaries between B2B and B2C are increasingly blurring.
Only 9 percent of surveyed online shops engage in D2C sales – a decline compared to 2024. Manufacturers increasingly combine D2C with marketplaces and B2B sales.
Temu in Switzerland: 4 tips on how you stay competitive as an SME
The intensified market situation is challenging Swiss merchants, especially the competition from Asian platforms like Temu and others. These tips are intended to help you compete against them.
6 AI tools in e-commerce: Which technologies propel merchants forward
Over half of Swiss shops use AI tools in their company. The blog shows which tools truly make an impact in e-commerce and how merchants can profitably utilize them.
