As part of a comprehensive modernization of its payment services, PostFinance will transition the previous payment methods PostFinance E-Finance and PostFinance Card into the integrated solution PostFinance Pay by the end of 2025. The Swiss online payment provider Payrexx is implementing this update immediately for its online shop operators, once again demonstrating that it keeps pace with technological developments and offers its customers future-oriented solutions.

“As an online retailer, it's important to be able to offer secure, reliable, and user-friendly payment methods. With the update to PostFinance Pay, we aim to offer our merchants the latest innovations in online payment transactions. Only those who adapt to the needs of their customers and the market can make their business model future-proof,” says Ivan Schmid, founder and CEO of Payrexx.

The long-standing close collaboration with PostFinance aims to strengthen the local Swiss market and make online payments even easier, more efficient, and safer for buyers and online shop operators.

Convenient Payment via PostFinance App

With the two old payment methods PostFinance E-Finance and PostFinance Card, customers had to first use the card number or card reader to pay and then authorize the payment via the PostFinance App, the card reader, or Mobile ID.

With PostFinance Pay, customers can now pay easily and conveniently directly through the PostFinance App in online shops. Payment works similarly to TWINT. After shopping in an online shop, a QR code appears, which the customer scans with the PostFinance App. This eliminates the cumbersome typing of PostFinance Card or E-Finance data.

Despite this modernization, the PostFinance Card remains, of course, a simple and proven option for customers who prefer to pay without a smartphone. As a Mastercard debit card, it can be used like a credit card – both online and in-store. For online payments, card data can still be entered as usual, allowing for flexible and convenient payment.

Attractive Benefits and Market Opportunities for Shop Operators

For online shop operators and Swiss SMEs using Payrexx, the update to PostFinance Pay brings several key advantages:

• Expand Market Opportunities: PostFinance Pay gives Payrexx merchants access to around one million potential customers using the PostFinance App.

• Fewer Payment Failures: The payment process is simple and secure, preventing payment failures and generating more revenue.

• Automatic Age and Address Verification: The integrated verification of age and address data saves customers time when shopping and is ideal for goods or services subject to age restrictions (e.g., alcohol or tobacco products).

PostFinance Pay is now part of the Payrexx Pay Services, alongside payment methods like Mastercard, VISA, Apple Pay, and Google Pay, and is available to all merchants. New Payrexx accounts are reviewed and activated the same day.

The detailed step-by-step guide for activation and the payment process of PostFinance Pay can be found in the Payrexx support documentation.